This is great!
a) There’s that research on reading words as a whole (though every time I’ve been shown these things there’s always a misspelling – in this one it should be “important” not “importent” (when the letters are unjumbled) – sorry – pedantic
b) More interesting is the data on the propagation of the meme.[And if you haven’t seen the research, try reading this to get a flavour of it:
David Harris’ Science & Literature
Aoccdrnig to a rscheearch at an Elingsh uinervtisy, it deosn’t mttaer in waht oredr the ltteers in a wrod are, the olny iprmoetnt tihng is taht frist and lsat ltteer is at the rghit pclae. The rset can be a toatl mses and you can sitll raed it wouthit porbelm. Tihs is bcuseae we do not raed ervey lteter by it slef but the wrod as a wlohe. ceehiro.
… Weird, eh?]