How to make social software useful
Great stuff from Tom Coates:
“We believe that for a piece of Social Software to be useful:
- Every individual should derive value from their contributions
- Every contribution should provide value to their peers as well
- The site or organisation that hosts the service should be able to derive value from the aggregate of the data and should be able to expose that value back to individuals”
Really. Great stuff.
Putting it in other words Social Software is useful if it creates an Assurance Game (http://en.wikipedia.org/wiki/Prisoner’s_dilemma#Assurance_game)
A very similar thought you can find in prof. Benkler’s analysis in http://benkler.org/SharingNicely.html.
Hadn’t thought of it that way, but yes - like the PD frame a lot