Mind you, mastering “crap detection 101,” as digital guru Howard Rheingold dubs it, isn’t easy. One prerequisite is that you already know a lot about the world. For instance, Harris found that students had difficulty distinguishing a left-wing parody of the World Trade Organization’s website from the real WTO site. Why? Because you need to understand why someone would want to parody it in the first place—knowledge the average eighth grader does not yet possess.
In other words, Google makes broad-based knowledge more important, not less. A good education is the true key to effective search. But until our kids have that, let’s make sure they don’t always take PageRank at its word.