Facts, Stories & Brain Scans

Piers YoungNotesLeave a Comment

“We tend to use the word story casually, as if stories and narratives were ephemeral decorations for some unchanging underlying reality. The deeper neurological truth is that stories do not cloak reality but create it, triggering cascades of perception and motivation. The proof is in brain scans: When we hear a fact, a few isolated areas of our brain light up, translating words and meanings. When we hear a story, however, our brain lights up like Las Vegas, tracing the chains of cause, effect, and meaning. Stories are not just stories; they are the best invention ever created for delivering mental models that drive behavior.

The Culture Code, Daniel Coyle
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